Learning Objectives

Numerous studies have shown that entrepreneurship education not only helps young people improve their academic performance, but also equip them with essential life skills including:

  • Goal setting
  • Problem solving
  • Creativity & Resourcefulness
  • Leadership & Teamwork
  • Communication
  • Financial Skills
  • Organisational skills
  • Risk taking and Management
  • Learning from mistakes

In addition to entrepreneurial skills, you will also learn key business concepts including but not limited to:

  • Company purpose, vision, mission, and values
  • Corporate sustainability with value creation for shareholders and multiple stakeholders
  • Building blocks of a business model
  • Problem solving approach to creating product/service offering through design thinking
  • Company capitalization
  • Company structure
  • Pricing and sales strategy
  • Integrated marketing and communications
  • Technology applications in different aspects of the business
  • Company liquidation

What is an Entrepreneur?

An entrepreneur is an innovator – one who recognizes opportunities and organizes resources to take advantage of them. The four basic practices of successful entrepreneurs are:

1) Entrepreneurs have a sense of mission about their business – a deep belief that they are doing something important. Successful entrepreneurs identify market needs (the pain and pleasure points) and produce competitive and scalable products and/or services to meet unmet needs.

2) Entrepreneurs create a powerful customer/product vision for themselves and their employees. They have a clear understanding that “loving the customer” and “loving the product” are the keys to creating and maintaining a high-growth business.

3) Entrepreneurs are masters of innovation. They constantly are in action, equipping their company to meet customer needs. Successful entrepreneurs must establish methods that are better, more cost effective, and more efficient than the competitors.

4) Entrepreneurs are self-motivated. They love what they do and continually seek ways to improve how they do it. This high level of commitment and performance results from knowing they will face the consequences (positive or negative) of their efforts on a daily basis.

Learning Approach

Entrepreneurs are all self-motivating people. Self-motivation is one of the attitudes that you have to learn and acquire from JA Company Programme. Apart from meetings with volunteer business advisors, student teams are expected to take your initiative to organize and conduct your own team meetings and complete tasks assigned by volunteer business advisors. (You can refer to the suggested timeline on the meeting schedule provided by JA HK.)

JA Company, Business Advisors, Link Teachers / Adult Coordinators are encouraged to keep JA HK informed of your progress.